Sportswear company New Zealand’s fashion house is taking a stand against the country’s “unfavorable” no-touch policy.
The Australian brand says it has banned women from its stores from wearing certain clothes to cover up for their periods, and it is working with the Australian Medical Association to change the law.
The policy, which is being implemented in Australia by its parent company, Adidas, has led to protests and lawsuits from some women.
“I was shocked when I saw the photos of my sisters and sisters-in-law with their period hair and the no-tears on their arms and legs,” said one woman.
“The whole idea that women are going to cover their period and not wear any clothes that are appropriate is so unfortunate.
This is a woman’s choice and I think they have a right to make that choice.”
According to New Zealand law, women are prohibited from wearing clothing, such as tights and tops, that would expose their period, and their period-related clothing must be worn under the supervision of a medical practitioner.
The policy is in effect from June next year.
“If a woman has a period, she should wear a t-shirt that has no visible bloodstains and no bleeding, and that is the same thing that we are going for,” Adidas Australia managing director, Sam Felt, told news.com.au.
“The idea is not to make it a political statement, but to ensure that women have the right to wear what they want.”
While New Zealand has strict laws regarding menstruation, some women do choose to wear no-contact clothing, particularly in the case of pregnant women and children, to reduce the risk of infection.
“We want to encourage people to not take on this risk, and this is a personal choice,” said Ms Felt.
“We want our women to have a period of their own and not feel pressured into wearing something that is inappropriate.”
When a woman goes into the store, she is asked to cover her period.
She has to take it off and then get her hair cut and wear her period t-shirts.
“Women who do not want to wear their period tshirts, are required to remove them from the store.”
A spokesperson for Adidas Australia told news-com.australia.com the company does not condone or endorse any form of covering up.””
It’s about encouraging women to wear whatever they want to, whether it’s t-shirts or not.”
A spokesperson for Adidas Australia told news-com.australia.com the company does not condone or endorse any form of covering up.
“All the products we sell are for our customers to wear, and to help them to feel comfortable and secure while shopping,” the spokesperson said.
The spokesperson said the company has not received any complaints about its no-blood-related policies.
New Zealand’s laws are not the only ones to be altered for women.
In July, the UK’s Health and Safety Executive announced it was changing its no blood-related policy from “all blood-bearing products are required for wear” to “all products are for use only”.