Sportswear companies like Nike and Adidas have made a big push for women to dress as soccer players and other athletes in recent years.
However, the sportswearing industry is now in a position to provide better clothing and accessories to women who want to look like their favorite soccer stars.
In a recent video interview, Nike CEO Lisa Pellegrini explained how the company will make a bigger push to make its sportswears more women-friendly in the future.
“It’s going to be about how we design the clothing and the accessories to appeal to women’s different preferences,” she said.
As an example, Nike is making an “ad-free” version of its women’s soccer jerseys, which will come in the same color scheme as the men’s jerseys.
Nike also launched its women-specific “Soccer for Women” line in January, which includes sportswatches and other apparel that will cater to women.
This is an opportunity to help women get the most out of their sportswares, Pelleglini added.
But the women’s sports apparel market is expected to continue to grow at an annual rate of nearly $6 billion, and many retailers are already offering women-oriented items like Nike’s “Socers” line.
“It was very important to us to be able to offer our customers more options for women’s apparel,” Pellegri said.
But it may not be a good idea to purchase your favorite sportswax for women if you don’t want to wear a bra, or the company said that it will not be selling bra-shaped jerseys in the United States.
“We think it is important to be as inclusive of women as possible and not just focus on what we can offer to women,” Pellettini said.
The United States is the second largest market for Nike, after the European Union.