High-end sportswears are being phased out in favor of lower-priced offerings.
The industry group, which represents Nike, Adidas and Reebok, announced Tuesday that its members will no longer sell the high-end sneakers from Nike, Under Armour, Adidas, Reeboks and Converse.
The decision to end the sales of these brands was prompted by a study that found the shoes made by these companies had more than double the number of accidents, hospitalizations and deaths than those sold by Adidas and Under Armour.
High-end sports shoes are being replaced by lower-cost offerings, according to the association.
“We have no doubt that the Nike, Reberoks and Adidas brands are leading the charge in the premium sports footwear category and we thank them for their contributions to the growth of this industry,” the group said in a statement.
“We have also been pleased to see that the Reebows and Adidas companies have taken a leadership role in reducing the injury, medical and social impact of their high-priced footwear products.”
As of April 1, the industry group estimated that there were more than 12,000 serious injuries and more than 5,600 fatalities each year from high-cost footwear, according the group.
The association also said that there are approximately 1,200 fatalities each day from high shoes.
While high-price shoes are still the preferred choice among consumers, the group has recently introduced lower-price models to keep up with the changing landscape of the high end.
The association has been pushing the idea of offering more affordable shoes for some time.
In September, it released a proposal to create a new category of high-quality shoes that would be priced between $200 and $1,000.
It was later rejected by the Association of American Apparel, which said the $200 model was not good enough.
The new models will be offered at a reduced price of $600 for women and $350 for men.