Nike Sportswear will introduce the Delongs Heritage Collection on Tuesday, but it isn’t just the iconic black and gold jackets that will be part of the collection.
As part of a major new collaboration with Delong, Nike will launch a new line of heritage jackets featuring the brand’s iconic black, white, red and blue design elements.
This is a brand that’s been around for more than 150 years, so the Delons Heritage Collection, which will debut in October, marks a significant step for Nike.
The new line includes three new jackets and four new shorts.
The Heritage Collection is made up of four jackets: Delong’s Heritage Collection; Nike Sportwear Heritage Collection (black, white and blue); Nike Sport Swear Heritage Collection with the Delang logo; and Nike SportSwear Heritage Limited Edition.
In addition to the Delangs Heritage Collection jackets, Nike is introducing two new shorts and two new shoes.
The shorts will be available for purchase on Tuesday at Nike.com and Nike.co.uk, and Nike will also offer a new shoe that is exclusive to Delong.
The Delong Heritage Collection will be limited to only a limited number of pairs, so there will be a lot of interest in them in the UK, as well as around the world.
Nike has been working closely with Delongs heritage owner, James Delong for the past five years, and he is keen to continue working with the brand on the new collection.
“Nike has been our partner for so long, and it’s been a privilege to be able to work with James over the years,” said John Schoenfeld, senior vice president of global design and innovation at Nike Sportwear.
“Delong has been in our family for a long time and they have been one of the brands we’ve been most proud to work on.
We’re looking forward to bringing them the new Delongs collection, and they’re excited about the collaboration.”
Nike Sportswelte is also making a significant push into sportswearing, which is a lucrative business in its own right, with a total of over $4 billion in sales.
The company recently introduced the Delono line, which includes a range of Nike sneakers and accessories.
Nike’s first new sports jacket in more than 15 years is a departure from the Delones heritage collection, which has featured the same black, red, and blue fabric throughout its life.
Delong is looking to expand the heritage collection and introduce new design elements, including a new lightweight and breathable material.
The Heritage Collection comes as Nike continues to ramp up its sports wear offerings, including the new Nike Vaporwave, which also comes with an in-store store and online shop.