A look at the big winners and losers in the apparel market and which brands are going to make your closet look more stylish this year.1.
Adidas – Nike’s flagship brand is set to deliver big returns for Adidas in 2018.
The company is expected to increase revenue by over 60 per cent from $5.7 billion to $8.9 billion.
Nike is looking to deliver on its $2 billion investment in apparel in 2018, according to Bloomberg, with a target of $2.8 billion.2.
Under Armour – Under Armour is a brand that has been around for quite some time.
It’s a classic sports clothing brand that is seen as a “brand of the future” and has seen sales of its clothing grow by over 10 per cent every year since 2013.
However, the company is currently struggling to find a place in the new market of men’s footwear.
The US apparel industry is expected see a decline in revenue in 2018 from the $7.5 billion it earned in 2019, according a survey by the American Chamber of Commerce.3.
Adidas-Puma – Adidas will likely make a return to the men’s sports shoe market with a boost in revenue.
Adidas has already reported record sales of $1.3 billion in the first three months of 2018.
In 2019, the brand is expected increase sales by more than 50 per cent.4.
Under Armor-Walgreen-Nike-Nordstrom-Under Armour-Nikes-Bare-Martini-Vibram-Vortex-Kool-Aid-Barkley-Vault-Gap-Gore-Glamour-Haircuts-Kobe-Skins-Fitzgerald-Lane-Crawford-Fitness-Macy-Lemon-Maniac-Vera-Vida-Vital-Vibe-Hollister-JCPenney-Championship-GAP-Vixen-Vest-Bose-Cotton-Bubble-Cake-JEWELRY-Gadgets-VIBRA-Velvet-Vegas-Dieter-Pattens-Boys-Viking-Waffle-Menswear-Brasero-Sonic-Carpets-Naked-Wig-Wash-Nylon-Leather-Hats-Bunny-Dollar-Dollars-Towels-Coconut-Staples-Corduroy-Hairs-Socks-Breeze-Fiber-Cable-Sleeves-Holly-Cushion-Tight-Knit-Pants-Vibrant-Bath-Panties-Vacuum-Fabrics-Celtic-Clothes-Dresses-Lingerie-Diesel-Hammocks-WomenswearSource: Bloomberg